Go to Market USA
Company

Entering a new market requires careful planning and precise execution. This case study illustrates how a leading Mexican construction materials provider successfully analyzed and entered the US market. By developing a comprehensive roadmap—including market assessment, competitor analysis, distribution appraisal, product specifications, and logistics—the company created a compelling business case and secured board approval. The collaborative, phased Go-to-Market approach resulted in executive alignment, a successful pilot launch, and sustained double-digit international growth.

The Challenge

Ensure the US market opportunity and risk analysis and take a decision to enter the market with an approved plan by the board and clear steps to enter the market successfully

The Solution

It provided the international development teams the roadmap to develop a market assessment, competitor analysis, distribution and construction materials retail appraisal as well as product specs and the customer value proposition. It also included the logistics and warehouse analysis. The final output on the platform for the project team was a business case and project implementation roadmap to be presented to the Board. The program was approved and implemented in phases. The platform supported a collaborative and co creative GTM program.

Used WorkSpace: GTM USA – RTW & AMCHAM Playbook

Results

The impact of the project was to creates a common agenda among executives of the GTM Program, its Board approval as well as delivered a pilot program and growth program for its annual two digits internationalization plan.